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South Korean consumers sharply increased their spending on luxury winter coats in mid-November.
According to alternative data provider Hankyung Aicel, estimated credit card spending on Moncler products across the country¡¯s department stores in the week of Nov. 16 to 2
¼Õ¿À°ø¸±°ÔÀÓ 3 jumped 75% to 8.2 billion won ($5.6 million) from the same period of last year.
Over the same period, spending at Herno stores soared 181.1% to 1.9 billion won, while purchase
¹Ù´ÙÀ̾߱⽽·Ô s of Canada Goose outerwear and apparel climbed 191.7%.
Given that winter outerwear sales typically reach their peak toward late November and early December, the early-season su
¹Ù´Ù½Å¸±°ÔÀÓ rge has been viewed as unusual.
Fashion companies are seeing clearer signs of improvement.
Total retail clothing sales, which were down 1.6% on-year in th
¹Ù´ÙÀ̾߱âºÎȰ e first half, rebounded with a 3.6% increase during the July-September period.
¡°Sales of premium padded jackets have been rising significantly,¡± said a department store official
¸±°ÔÀÓ²Ç¸Ó´Ï .
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À¯¸í °í°¡ ºê·£µåÀÇ °Ü¿ï ÆÐµù°ú ¿ÜÅõ ÆÇ¸Å°¡ Áö³ÇØ 11¿ù Áß¼ø Àü³â ´ëºñ ´ëÆø Áõ°¡ÇÑ °ÍÀ¸·Î ³ªÅ¸³µ½À´Ï´Ù. ÀÌ´Â ÆÐ¼Ç¡¤À¯Åë ºÎ¹®¿¡¼ ±¹³» ¼Òºñ°¡ ħü±â¸¦ ¹þ¾î³ª ȸº¹¼¼¸¦ º¸À̰í ÀÖ´Ù´Â ±â»çÀÇ ÀϺÎÀÔ´Ï´Ù.
¿¹¹® Áß°£¿¡ ¡®¿ÜÅõ¡¯³ª ¡®ÆÐµù¡¯À» ÀǹÌÇÏ´Â outerwear¶ó´Â ´Ü¾î°¡ »ç¿ëµÆ½À´Ï´Ù. outer(¹Ù±ùÂÊÀÇ)¿Í wear(ÀÔ´Â ¿Ê)°¡ °áÇÕµÈ ÇÕ¼º¾î·Î, ¸» ±×´ë·Î ¹Ù±ù¿¡ ÀÔ´Â °Ñ¿ÊÀ» ÀǹÌÇÏÁö¿ä. µû¶ó¼ ÄÚÆ®(coat), ÀçŶ(jacket), ÆÐµù µîÀº ¸ðµÎ outerwear¿¡ Æ÷ÇԵ˴ϴÙ.
¿¹¹®¿¡ ¾ð±ÞµÈ ¸ùŬ·¹¸£(Moncler), ¿¡¸£³ë(Herno), ij³ª´Ù±¸½º(Canada Goose) µîÀº ´ëÇ¥ÀûÀÎ °í°¡ outerwear brandsÀÔ´Ï´Ù. Çѱ¹¿¡¼´Â ÈçÈ÷ ¡®¾Æ¿ìÅÍ(outer)¡¯¶ó°í ÁÙ¿© ¾²Áö¸¸, ¿µ¾î¿¡¼ outer´Â Çü¿ë»çÀ̱⠶§¹®¿¡ ¿ÜÅõ¶ó´Â Àǹ̷Π´Üµ¶ »ç¿ëÇÏÁö ¾Ê½À´Ï´Ù. ÀÇ·ù¸¦ ÁöĪÇÒ ¶§´Â outerwear¶ó°í ÇØ¾ß ÀÚ¿¬½º·´½À´Ï´Ù.
±×·¸´Ù¸é outerwear´Â ¿ì¸®°¡ ÈçÈ÷ ¸»ÇÏ´Â ¡®¾Æ¿ôµµ¾î(outdoor) ÀÇ·ù¡¯, Áï outdoor clothing ¶Ç´Â outdoor apparel°ú ¾î¶»°Ô ´Ù¸¦±î¿ä? outdoor clothingÀº µî»ê, Ä·ÇÎ, Æ®·¹Å· µî ¾ß¿Ü Ȱµ¿À» ÇÒ ¶§ ÀÔ´Â ±â´É¼º ÀÇ·ù¸¦ ÀǹÌÇÕ´Ï´Ù. outerwear°¡ ¡®°Ñ¿Ê¡¯À̶ó´Â Æ÷°ýÀû °³³äÀ̶ó¸é, outdoor clothingÀº ƯÁ¤ Ȱµ¿ ¸ñÀû¿¡ ÃÊÁ¡À» µÐ ±â´É¼º ÀÇ·ù¶ó´Â Á¡¿¡¼ Â÷À̰¡ ÀÖ½À´Ï´Ù.
¶Ç ÇÑ °¡Áö ÁÖÀÇÇÒ Á¡ÀÌ ÀÖ½À´Ï´Ù. ¿ì¸®´Â °Ü¿ï¿¡ ÀÔ´Â µµÅèÇÑ ÀçŶÀ» ÈçÈ÷ ¡®ÆÐµù¡¯À̶ó°í ºÎ¸£Áö¸¸, ¿µ¾î ´Ü¾î paddingÀº ¡®ÃæÀüÀç, ¿ÏÃæÀ硯¶ó´Â Àǹ̷Π¾²¿© ¡®ÆÐµù Á¡ÆÛ¡¯´Â ¿µ¾î½Ä Ç¥ÇöÀÌ ¾Æ´ÏÁö¿ä. °Ñ¸ð½ÀÀÌ ÃæÀüÀç·Î ÀÎÇØ ºÎÇ®¾î ¿À¸¥ ÀçŶÀº ¿µ¾î·Î padded jacketÀ̶ó°í Ç¥ÇöÇÏ´Â °ÍÀÌ Á¤È®ÇÕ´Ï´Ù.
While padded jackets are popular for everyday wear, down jackets are favored in extremely cold weather(ÆÐµù ÀçŶÀº ÀÏ»óº¹À¸·Î ÀαⰡ ¸¹Áö¸¸, ´Ù¿î ÀçŶÀº ¸Å¿ì Ãß¿î ³¯¾¾¿¡ ´õ ¼±È£µÈ´Ù.)
±è¿¬Èñ The Korea Economic Daily Global Edition ¿¡µðÅÍ
¿©±â¼ down jacketÀº padded jacketÀÇ ÇÑ Á¾·ùÀÔ´Ï´Ù. ¡®down¡¯À̶ó°í ºÒ¸®´Â °ÅÀ§(goose)³ª ¿À¸®(duck)ÀÇ ¼ØÅÐÀ» ÃæÀüÀç·Î »ç¿ëÇØ ¸¸µç °Ñ¿ÊÀ» ÀǹÌÇÕ´Ï´Ù.